Retail Advisory Services

Need to expand here and contract there? Do you need enhanced market, people or future intelligence to help you make better retail decisions? Whatever your retail ambition may be, embark on your journey to a successful future for your assets.

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Meet our team

Our New York retail team is a superior one-stop shop offering clear, comprehensive guidance across the full retail property spectrum. With a collaborative culture and hands-on client-centric approach to meet your needs, our platform differentiates itself from its competitors by operating like a boutique agency within the local market while providing the support and collaboration of our national and global resources.


JLL’s New York retail platform has multi-decade experience providing advisory services, as well as access to an expanded network of resources and relationships on a local, national and global basis.

Patrick Smith ›

Patrick Smith

Patrick co-leads JLL’s retail efforts throughout Metro-New York and provides senior-level real estate direction to many of JLL’s key retail clients throughout the region and the U.S. He is a trusted advisor, providing comprehensive real estate and consultative solutions to users and owners of retail real estate.

Vice Chairman

License No. NY - 10301212648

+1 212 812 5888

Bob Gibson ›

Bob Gibson

A leading broker in the industry and within the New York market, Bob is responsible for growing the tenant representation business. His client portfolio includes both owner and tenant representation for multiple global retail brands. With more than 29 years of retail leasing experience in New York and nationally, Bob works closely with global luxury brands, urban millennial brands and other prominent national retailers.

Vice Chairman

License No. NY - 10311207694

+1 212 812 6421

Michael Hirschfeld ›

Michael Hirschfeld

Michael has been in the retail real estate business for more than 45 years specializing in urban retail. He represents both tenants and owners, specializing in premium and high-end retailers who are occupying space in high street, downtown, resort and dense urban retail markets across the globe.

Vice Chairman

License No. NY - 10301209205

+1 917 549 2215

Erin Grace ›

Erin Grace

Erin focuses on tenant representation and agency leasing. Her areas of expertise are in tenant representation, site selection, disposition and urban and suburban project leasing.

Managing Director

License No. NY - 10301213402

+1 212 812 5882

Amy Zhen ›

Amy Zhen

Amy specializes in retail tenant representation and agency leasing. She has extensive experience providing clients with real estate strategy and planning as well as advisement and consulting on development and redevelopment projects. 

Executive Vice President

License No. NY - 10311207015

+1 212 418 2651

Paul Berkman ›

Paul Berkman

Paul represents owners, investors, and tenants in developing and executing leasing strategies. His expertise in marketing, development and management is key in helping his clients achieve their asset and corporate goals.

Executive Vice President

License No. NY - 10311207017

+1 212 812 6470

Matt Ogle ›

Matt Ogle

Matt specializes in tenant representation, retail leasing and property disposition and has a deep understanding of best practices for leasing, expansion, development and construction.

Executive Vice President

License No. NY - 10301214472

+1 212 812 5982

Davie Berke ›

Davie Berke

Davie is responsible for all aspects of real estate advisory, including strategy development, tenant representation and landlord agency leasing.

Executive Vice President

License No. NY - 10311207013

+1 212 812 6017

Corey J. Zolcinski ›

Corey J. Zolcinski

Corey specializes in tenant representation, retail leasing, property disposition, and retail brokerage initiatives in New York.

Executive Vice President

License No. NY - 10311206986

+1 212 812 5707

Michael Riley ›

Michael Riley

Michael's specialty is retail site selection, acquisition and development, with primary focus on  Walgreens and Duane Reade real estate needs.

Senior Vice President

License No. NY - 10401280722

+1 212 220 4121

Ryan Condren ›

Ryan Condren

Ryan has extensive experience in negotiating leases with national, institutional, and local commercial tenants, with a focus on Brooklyn and the outer boroughs.

Senior Vice President

License No. NY - 4OC01167774

+1 212 220 4117

Tess Jacoby ›

Tess Jacoby

Tess specializes in all aspects of retail real estate strategy, including both agency leasing and tenant representation.

Vice President

License No. NY - 10401214886

+1 212 812 5824

Steven J. Robinson ›

Steven J. Robinson

Steven advises both tenants and agencies with their real estate strategies across New York.

Vice President

License No. NY - 10401260553

+1 212 812 5865

George Danut ›

George Danut

George focuses on retail leasing in Brooklyn and the outer boroughs, representing landlords and tenants in the NYC Metro area.

Senior Vice President

License No. NY - 10401237627

+1 212 220 4121

Charlotte Elstob ›

Charlotte Elstob

Charlotte leads business development for cross-border retail for the United States, working closely with JLL colleagues in the UK and across Europe and Asia.

Vice President

+1 646 856 6845

Hilary Sievers ›

Hilary Sievers

Hilary specializes in tenant representation and urban and suburban project leasing in the greater Metro NY area, with a special focus on the five NYC Boroughs.

Associate Vice President

License No. NY - 10401253765

+1 212 812 6449

Brian Hirschfeld ›

Brian Hirschfeld

Brian focuses on both tenant representation and agency leasing in the Tri-State area. He also works with tenants to guide them in their national expansion efforts.

Associate Vice President

License No. NY - 10401283857

+1 212 812 5986

Jesse Wolff ›

Jesse Wolff

Jesse represents both agencies and tenants throughout New York and provides real estate strategy for an array of clients.

Associate Vice President

License No. NY - 10401263903

+1 212 271 6393

Matthew Schuss ›

Matthew Schuss

Matthew works with both tenants and landlords in developing effective real estate strategies throughout New York.

Associate Vice President

License No. NY - 10401243057

+1 212 812 5938

Don Cafero ›

Don Cafero

Don represents both tenants and agencies, advising them with their local NYC real estate strategies.


License No. NY - 10401269446

+1 212 812 5928

Featured properties

1865 Broadway

1865 Broadway, New York, NY 10023-7503
Columbus Circle

Property details


E-Walk (aka 233-267 West 42nd Street), New York, NY 10036-7201
Times Square

Property details

10 Nevins Street

10 Nevins Street, Brooklyn, NY 11217-1010
Downtown Brooklyn

Property details

300 Lafayette Street

300 Lafayette Street, New York, NY 10012-3209

Property details

92 Prince Street

92 Prince Street, New York, NY 10012-3209

Property details
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Retail means more

A spa isn't just a spa. It's a 30-minute vacation. A coffee shop is an office away from the office. And we all know a shoe store can double as a therapy session. JLL understands that brick and mortar spaces are more than what they sell. They offer experiences.

Client stories

We are passionate about Retail, and we’re ready to share intelligence to help you achieve your ambitions. Market Intelligence, People Intelligence and Future Intelligence work together to form Retail Intelligence. The fuel for your ambitions.

1865 Broadway

1865 Broadway, New York, NY
Agency Rep

JLL was selected by AvalonBay Communities as the exclusive leasing agent for 70,000 square feet of multi-level retail space located at 1865 Broadway. Our New York retail team provides a full range of marketing and transaction services for the retail site at the base of AvalonBay’s new 33-story luxury residential development. The JLL team partnered with ownership to identify and secure retailers that would serve as a valuable asset to the building residents, as well as to the surrounding neighborhood. JLL successfully secured deals with Target city-format, Fidelity Investments and Spectrum. As a result, there is currently 20,883 square feet remaining on two levels, which can be divided to accommodate a variety of retailers from large format retail and fitness to full service restaurants and boutique retail.

The Retail @ Bryant Park

3-5 Bryant Park, New York, NY
Agency Rep

The New York retail leasing team was retained by Equity Office (Blackstone) to merchandise and re-position the retail at the base of their buildings at and around Bryant Park. These building includes 3 Bryant Park, 5 Bryant Park and 120 West 42nd Street. The task to the leasing team was simple (as the goal was to sell or monetize these assets via a sale of re-finance). Maximize value while providing valuable amenity to the base of the buildings. The spaces in the entirety totaled 160,000 sf across the three (3) buildings. The largest challenge to the assignment was that Bryant Park is located in between two (2) primary retail sub-markets, Fifth Avenue and Times Square and was not considered a sub-market of either. The leasing team had to define uses, create a merchandising plan and attempt to execute on the plan with an aggressive rent threshold for each asset.


Tenant Rep

JLL has provided a full range of transactional services to this globally recognized technology and audio company over the past 7 years. In addition to execution the company the company’s Rockefeller Center flagship in New York City, JLL’s retail brokers have completed dozens of leases in the highest profile shopping centers and outlet projects throughout the USA.

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JLL in the news

Columbia University signs Blue Bottle and Dos Toros in Retail Refresh

University makes a push for new retailers to service the Morningside Heights campus.

Read more in Commercial Observer

No Kidding...Big Retail in Playing Games

Patrick Smith, Vice Chair of brokerage at JLL, explains why competitive socializing is a good bet in the retail sector.


BNB Bank to Consolidate Office and Retail at 34 East 51st Street

BNB Bank’s corporate office and Manhattan retail branch come together.

Read more in Mann Report

So you want to build a food hall?

Our new food halls report highlights everything it takes to build a great food hall experience, a trend that’s currently exploding throughout the country. While some may assume a food hall isn’t much different than the standard food court, this report shows building a food hall is a much more in depth undertaking. Interested in what’s needed to establish a great food hall? Download the full report to learn more.

Full report

Trends and insights

Research ›


Learn from our experts about the latest trends in retail and what it means for you.

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Views ›


Stay up to date with the latest real estate trends with insights from our CRE experts around the world.

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Podcast ›


Where We Buy is a show about the things we buy and the places we buy them.

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Get in touch +

Talk to us about your retail needs. Connect your experts with ours.